After graduating in fashion design at the University of Applied Arts, Vienna, in 2004, Wilfried Mayer worked as a men´s shoe designer for Bally, Milan.
In spring 2005 he was a finalist at the 20th Hyères festival with his collection „Ars Moriendi“.
In autumn of the same year his menswear label was founded in Vienna.
The design is influenced by a deep research into men´s fashion and etiquette including considerations of crafting details and materials.